With an obvious focus on the high tech industry, arcendo communications is the winning partner for its mostly international clients. Our multi-lingual team plans and executes high-impact media campaigns in both B2B and B2C environments. We have long-standing relationships with senior journalists, with a strong reputation for delivering on our promises.
arcendo is based in Munich, Germany and covers the German speaking countries, including Germany, Austria and Switzerland. For truly effective European media outreach, we are a founding member of ComUnity.pro, a network of local and owner-operated agencies covering all major European markets.
arcendo provides a comprehensive portfolio of strategic and tactical PR services. On the strategic side, we counsel our clients on positioning, identifying USPs, creating and working these messages into communications campaigns intended to drive the company's reputation in its target markets. When PR materials already exist, we localize, ensuring they are suitable for local markets.
On the tactical side, we implement proactive communications campaigns using proven tools and channels: press releases, advance feature tracking, comment pieces, media tours, one-on-one briefings, case studies and customer references, speaking opportunities, and more.
For most of our clients, the channel plays an essential role in their go to market strategy. Whether you use two-tier distribution through broadliners and VADs or work directly with resellers - we will not only get your message across to the channel, but also help your partners communicate it to their customers. Developing and implementing a clear channel communications strategy will also guarantee a consistent messaging even with a larger number of voices singing your tune and conflicting priorities.
In addition to our PR services portfolio, you can also rely on our expertise in localizing collaterals that your channel partners will expect from you.
We think that effective communications is key to success in virtually every kind of business. This is why we base all our activities on our client's business objectives. We combine a proactive and creative approach with our committment to go the extra mile without hourly fees adding up to your bill - we always work against agreed targets and service levels.
We at arcendo take great pride in our media relations which have grown in more than 20 years. We consider journalists our clients, too, and we treat them accordingly. We approach them when we have a story for their readers, not when we have a press release. We will rather work with you to turn this press release into a story. This is why journalists see us as a trusted partner and lend us an ear when we call.
While building reputation for a company is a long term effort requiring an ongoing relationship between client and agency, sometimes all you need are a few ressources that you can throw in to support internal PR activities. Or you are still testing the market and it is just too early to commit to major investments into PR and marketing.
In both cases PR on demand is made for you. We also offer our services without contractual obligations and on a pure project basis. This will always allow you to act or react in no time without missing the professionalism you need. Whether it is just a press release, a case study or a fully featured product launch, you can always count on us - on a local or a European basis.